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Press release June 5, 2025
Additive Center Welcomes Joran van Aart as Partner – and CEO of Amify
Additive Center, a recognized leader in scaling industrial 3D printing, proudly announces Joran van Aart has joined the company as a Partner. Simultaneously, Van Aart steps into the role of CEO at Amify, Additive Center’s dedicated learning platform accelerating additive manufacturing adoption across global enterprises.
Joran brings exactly what we need at this stage. We’re already seeing tremendous impact with customers like ASML, Signify and Hyundai, scaling from a few 3D printing champions to thousands of trained professionals. With Joran’s track record in scaling digital platforms and high-performance teams, we’re positioned to multiply that impact across the industry.
Maarten van Dijk
Founder & CEO Additive Center
With Additive Center’s proven consulting and engineering services, leading OEMs and suppliers have already transitioned from pilot 3D printing projects to company-wide programs — cutting millions in costs and accelerating development cycles. Amify, launched to complement this journey, is now being used by some of the most advanced companies in the world to embed industrial 3D printing knowledge at every level of their organization.
Additive Center has built something powerful: the ability to move companies from experimentation to execution. With Amify, we’re taking that one step further — giving organizations the tools to train not just a few experts, but entire global teams. The potential to drive industrial transformation at scale is massive, and I’m excited to lead that effort.
Joran van Aart
Partner at Additive Center, CEO Amify
About Additive Center, Amify & Joran van Aart
Additive Center, headquartered at Brainport Industries Campus in Eindhoven, partners with OEMs and industrial suppliers to turn additive manufacturing into a scalable, value-generating solution. Through technical consulting, engineering design, and hands-on training, Additive Center helps companies reduce cost of goods, shorten time-to-market, and enable smarter, lighter, and more efficient product designs.
Amify is the enterprise learning platform, built to increase additive manufacturing capabilities across departments, teams, and sites. Designed for engineers, managers, and manufacturing professionals, Amify supports transformation from isolated use cases to a company-wide 3D printing capability — reliably, efficiently, and at global scale.
Joran van Aart brings over 15 years of executive experience building fast-growing, mission-driven tech companies. As COO and Chief Growth at Studyportals, he helped guide the company’s growth from start-up to global industry leader, supporting over 485,000 students to enroll in international universities. As CEO and co-founder of Winc Academy, he led the development of an online tech academy, delivering accessible tech education to thousands and raising $3 million in funding. His focus now: helping manufacturers scale industrial innovation through people, technology, and smart execution.
